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Why Tenerife? Tax, Lifestyle & Opulence.

Carnaval Santa Cruz de Tenerife 2018

Why Tenerife?

Why not Tenerife, especially Santa Cruz de Tenerife, “The Heart of Tenerife”.

Santa Cruz de Tenerife is home to;

The lowest Onshore EU Tax Incentives in Europe (Corporate Tax 4%, VAT 7%, Holding Company Tax 2.8%).

An amazing vibrant and cosmopolitan society boasting the Best “Carnaval 2018” in the World.

Ranked in the top 5 Places to live in the world by “The Guardian” Click Here…

Santa Cruz de Tenerife really is the heart of Tenerife, and the centre for culture, history, and an opulent lifestyle, perfect for Digital Nomads, High Net Worth Individuals & Entrepreneurs of Global Small Businesses, paticularly those wanting the equilibrium between Professional & Leisure lifestyles.

Why Tenerife is the new Rio

You’ve heard of Rio de Janeiro Carnival in Brazil, but we bet you didn’t know that its sister event, the Carnival of Santa Cruz de Tenerife, is just as good. In fact, it’s the second biggest street party in the world, with more than 250,000 revellers attending every year – you won’t want to miss out on this bucket list experience.

Best of all, because the Canary Island is just a four hour flight away, you won’t have to travel far for your carnival fix. Here’s everything you need to know about 2018’s biggest party…


The Carnival of Santa Cruz de Tenerife is held in January or February every year. This year the party starts on February 7th and carries on for almost the whole month. The theme for 2018 is ‘fantasy’, which means feathers, sequins and loads of sparkle.

There are different events held across the month, in Puerto de la Cruz, Santa Cruz and Güímar. You can expect live music, open-air concerts, parades and a giant paper sardine carried through the streets! Yep – the ‘burial of the sardine’ signifies the first day of Lent, and involves locals dressed in black carrying a huge sardine effigy through the streets and then burning it. You’ll be pleased to hear that the rest of the events are mainly dedicated to dance, South American music and fabulous costumes – it’s just one big street party.

Here’s what you really shouldn’t miss…

Santa Cruz

  • Wednesday, February 7th, 2018 – Election of the Carnival Queen

  • Friday, February 9th, 2018 – Carnival Opening Parade

  • Tuesday, February 13th, 2018 – Main Parade

  • Wednesday, February 14th, 2018 – Burial of the Sardine

  • Saturday, February 17th, 2018 – Daytime Carnival

  • Sunday, February 18th, 2018 – Parade of Vintage Cars

Puerto de la Cruz

  • Thursday, February 8th, 2018 – Election of the Carnival Queen

  • Saturday, February 10th, 2018 – Proclamatory Parade

  • Wednesday, February 14th, 2018 – Burial of the Sardine

  • Friday, February 16th, 2018 – Men’s Marathon in High Heels

  • Saturday, February 17th, 2018 – Main Parade


  • Friday, February 16th, 2018 – Las Burras de Güímar


Tenerife’s renowned event has been going on for a long time – since the first European settlement back in the 15th century, to be exact. It started off as an outdoor festival with live bands playing traditional South American music, and has slowly descended into a spectacle of colour, costumes, parades and street parties. In 1987, Guinness World Records officially declared the carnival as the largest outdoor concert in the world. And, ever since then, it’s had a different theme every year, ranging from space and horror to Ancient Egypt and the 80s. Revellers go all out with their costumes too, and plan them months in advance.


If you love lazing on the beach, head to the white sand stretches in Playa da las Americas and Costa Adeje, where you can top up your tan and get stuck into the watersports. Or, if you prefer getting out and about and exploring natural landscapes, head to Mount Teide National Park – home to the third largest volcano in the world – where you’ll find other-worldly landscapes covered in solidified lava, craters and cacti. You can explore hiking trails or take a cable car to the top and enjoy the impressive views over the island. Head there at night and you’ll see it’s an amazing spot for stargazing.

And that’s not all. There are also plenty of top shopping spots, big clubs and waterparks to hit, including Siam Park – a giant Thai-themed waterpark which lines up a wave pool, a vertical drop slide for those adrenaline-junkies, and the world’s longest lazy river.


The wallet-friendly Be Live Experience Playa la Arena is within easy distance of the carnival, and right next to a volcanic black-sand beach. It also boasts two pools and loads of activities on the agenda to keep you busy when you’re not partying.

If you’re after something a little more upmarket, pick the Hotel RIU Garoe from our Platinum collection. This place is set among gorgeous landscaped gardens and features a pretty pool scene and a beauty centre to help you get costume-ready.

Ready for your carnival experience?

Browse our Tenerife holidays, or read about the best cultural festivals in 2018 and your ultimate 2018 bucket list for some more holiday inspiration.


Novara Capital Group is an international tax & capital investment consulting firm. We specialise in Corporate Structuring, European Union Tax Incentives, IP Positioning, and Transactions / M&A. We provide intelligent corporate structures, advice, and an integrated service which cross delivers in businesses. We advise companies globally to accelerate international growth, optimise net profits, and enhance equity value leveraging Intellectual Property and Licences. Our in-house experts specialise in International Tax Law, Company Law & Cross Border Jurisdiction, Investment & Asset Management, Mergers & Acquisitions, and Operational Management.

Get in touch today to arrange an introductory conversation for more information.


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